Vacheron Constantin opens its first flagship store in Korea in Cheongdam-dong.
'Maison 1755 Seoul' is a cultural landmark that not only offers an unparalleled and differentiated experience to Korea's high-level watchmaking enthusiasts in a space where innovation and tradition are in harmony, but also celebrates the artistry, craftsmanship and timeless beauty of high watchmaking.
Beautiful design of 'Maison 1755 Seoul'
'Maison 1755 Seoul' is a 629㎡ space with a total of 6 floors. The exterior of the building is decorated with a three-dimensional brass façade with a motif of the Maltese Cross, the symbol of Vacheron Constantin, which maximizes the natural light coming in through the geometric lines and creates a warm and luxurious atmosphere. In addition to the three-dimensional Maltese Cross pattern, the craftsmanship that expresses the identity of Vacheron Constantin, such as the Focus Wall presented with an elaborate marquetry, is fused with traditional Korean materials and craftsmanship to complete a new space that cannot be seen anywhere else.
The organic flow of the interior space of the lounge, divided into a circular shape and the showcase ceiling designed like falling water, shows a comfortable yet sophisticated touch. The divided space configuration allows for more serious watchmaking exploration and can be used as one large lounge or as individual rooms, depending on the intention. The rooftop, where you can enjoy the freshness of the four seasons, adds a sense of openness with the rooftop garden. In this differentiated space where the worlds of art, culture, and high watchmaking are perfectly combined, collectors and enthusiasts can freely interact and fully experience the essence of Vacheron Constantin.
An exclusive experience in the world of high watchmaking
'Maison 1755 Seoul' is a space custom-designed to allow you to directly immerse yourself in the world of high watchmaking. It is the first in Korea to have a dedicated watchmaker on site, providing simple watch inspections, polishing, and personalized services. In the personalized space decorated with decorative panels reflecting the Korean image, you can also engrave a special motif exclusive to 'Maison 1755 Seoul' on your strap, allowing you to commemorate your purchase even more specially.
An immersive experience
In addition, you can immerse yourself in the Maison’s long history and stories with Chronogram, an interactive digital archive that explores the watchmaking world and heritage by digitizing the 270-year journey of Vacheron Constantin. In addition, you can also enjoy the exhibition of historical heritage timepieces to enrich the experience.
Demonstrating the aesthetics of beauty
Watches categorized by complications demonstrating outstanding technical prowess, decorative craft techniques demonstrating the aesthetics of beauty, and collections are displayed in colorful showcases to capture the attention. An annual kit is provided to purchase the Les Collectionneurs collection, a vintage 20th-century watch, and rare single-piece edition watches such as the Les Cabinotiers collection can also be seen in person and custom-made.
'Maison 1755 Seoul' will exhibit works that creatively reinterpret the Maison's identity through collaboration with Korean artists.
Korean artist Jinnie Seo, who planned the opening exhibition, expressed the unique charm of this space through her new installation work, 'Constellation of Lights'. The three large-scale installation sculptures, 'Constellation of Lights', 'Blue Cloud', and 'White Cascade', are connected and completed using various unique materials that are modern yet Korean and traditional, such as copper, glass, and white porcelain. The connected sculptures express creative exchanges that bring about light, communication, and change, enriching the space and continuing as showcase decorations facing the street.
Korean National Intangible Cultural Heritage No. 80, embroidery master Kim Young-yi and her disciples created an art wall, “Threads of Legacy: Cubes of Time” which reinterprets patterns found on traditional Korean window frames and folding screens in a contemporary way. Like the passage of time, the cubes continue to flow, stitch by stitch, as a legacy of traditional Korean embroidery techniques. This wondrous work expresses the Maison’s sense of responsibility to protect traditional cultural heritage and widely spread its beauty.
In addition, beautiful works by artists Oh Saet-byeol, Lee Kyung, Kang Woo-rim, Kim Yun-hwan, and Kim Hyun-seong, as well as objects by representative Korean artisans who have garnered attention at home and abroad for their Korean materials and sophisticated techniques, such as silver craftsman Koh Hye-jeong, ceramics artist Lee Jong-min, leather craftsman Kim Jun-su, varnisher Lee Jae-man, and metal craftsman Kim Du-bong, make this space more colorful and rich. In the rooftop garden, there is a lounge planned by designer Yang Tae-oh who presents Korean elements in an original yet modern way.
Korean Artist Jinnie Seo
Known for her monumental-scale projects, artist Jinnie Seo explores the dynamic interplay between presence and movement. Her work is poetic yet meticulously engaging, using a range of artistic mediums including drawing, painting, sculpture, and installation. Her work evokes a sense of wonder and momentarily stimulates consciousness.
Korean Embroidery Master Young-yi Kim
Kim Young-i, a master embroidery craftsman designated as Intangible Cultural Heritage of Korea No. 80, received traditional embroidery techniques from the late Han Sang-soo and has been refining her skills for 55 years. Since becoming an embroidery craftsman educator in 2008, she has continued to preserve embroidery through transmission activities and education.
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Experience attentive and differentiated personalized service at Maison 1755 Seoul, where dedication to art and culture harmoniously blends.