Privacy Policy

Last updated: August,  2021

About Vacheron Constantin and this Privacy Policy

Vacheron Constantin  has its registered offices at Tourbillon 10, 1228 Plan-les-Ouates, Switzerland.  In this Privacy Policy, we use the term Vacheron Constantin (and "we", "us" and "our") to refer to the head office of Vacheron Constantin at the registered address above, our affiliates and our boutiques.

Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms, such as TMall and WeChat, (together referred to as the “Platforms”), when you visit a Vacheron Constantin boutique, contact the Vacheron Constantin concierge by telephone or email, or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

Before using our services, please read and fully understand the following policy.  If you do not agree with the content of this Privacy Policy, our services may not be used or the full range of our services may be affected as a result.   

Where we offer our products for sale online or by phone through the Vacheron Constantin Client Relations Center, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in this way.  

Updates to this Privacy Policy

From time to time we may update this Privacy Policy. When we do, we will notify you by publishing the changes on this Platform. We will also inform you by other means such as sending you notification e-mails and/or push notifications and/or pop-up windows prior to making any material changes, which   may degrade your rights and interests in this Privacy Policy, enlarge security risks, or involve with changes in the category of information we collect, the purpose or methods of our use, the category of parties to whom we disclose the information, our contact information, how you exercise your choices.   

Information you provide to us and how we use it

Personal information means information that is recorded electronically or otherwise and can be used alone or in combination with other information to recognize the identity of a natural person or reflect a person’s activities. Sensitive personal information means information that, if leaked, illegally disclosed or abused, may lead to bodily harm, property damage, reputational harm, personal heath damage, or discriminative treatment of a person. Sensitive personal information may include but not limited to race, ethnicity, religious belief, financial accounts and personal whereabouts.

a.     What personal information we collect

We may collect, store, transfer and use various personal information, including sensitive personal information, from you as detailed below:

·                To access certain areas of our Platforms, you will need to register with us.  During the registration process you will be asked to submit basic personal information about yourself (including mandatory information such as your name, date of birth and mobile number and other information that you may voluntarily provide to us, such as gender, age and nationality, hobbies and preferences). We may also collect the digital identification information (including system account number and IP address). By entering your details in the fields requested and registering with us, you enable Vacheron Constantin to provide you with the services you select;  

·                When you purchase products online or by phone, we collect information such as your purchase details (including the merchandise and price, the seller, the time when the order is placed, the order code and status), relevant payment information (including time, amount and method of payment and other payment information) and delivery information (including recipient’s name, address and telephone number), to process your order, to deliver products and services, process payments, to update your purchase status and records;

·                We will collect personal information (including your name and your telephone number) from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Vacheron Constantin boutique, contact the Vacheron Constantin concierge by telephone or emails in order to match our existing records and provide personalised services for you; and  

·                If you choose to interact with Vacheron Constantin via a social media platform or other third-party service providers, we will collect the information you have provided to us through that platform or third-party service providers necessary, appropriate and relevant to achieve certain purposes laid out in this Privacy Policy.

Providing us with personal information laid out above is voluntary but we may not be able to process your order and send you the required order acknowledgement and shipping confirmation notice if you do not provide us with certain requested information.  

The following personal information we collect from you is optional, though it means much to our improvement of service quality and development of new services/products. You may opt to object our collection, contact us at any time to cease the collection or use of such personal information and not to activate relevant functions (please note that opting out to such collection will not hinder your use of the basic functions we provide or your registration or use of our other Platforms.  However, you may not be able to enjoy tailored services from us and we may not be able to respond to your queries if you refuse to provide your contact information to us on our Platforms):

·                When you contact us by telephone or when you use live chat function on our Platforms to contact customer services, phone calls and online chat history with us will on occasion be recorded for security, evidencing, training, quality monitoring, anonymised text analytics and development purposes; we may also collect your precedent operations and track of activities on the Platforms when you use the live chat function to facilitate our response to your inquiries and to improve our customer services;

·                We also collect certain information automatically about visitors to our Platforms, described in the section headed "Cookies and other information that we automatically collect", below;

·                We will collect information about your location to the extent that we provide any location services, described in the section headed “Location information” below;

·                We may supplement information we collect about you with marketing and demographic information which we receive from third-party companies, in addition to other information which is available in the public domain or which we are lawfully permitted to be provided with, in order to better understand the interests and preferences of our key customer and improve our service to our customers; and

We may also collect sensitive personal information: such as your financial information (including transaction records), individual identification information, digital identification information (including platform account number, account nickname, email address, relevant password, password protection questions/answers), and other information (including contact list communication records, chat history, tracking, browsing history and geographical location).

b.    How we will use your personal information

We will use the information we collect from you to manage and fulfil purchase and repair orders, facilitate delivery, refund, provide after-sales services and for other purposes laid out below:

·               Manage our accounts and records;

·                Verify you are 14 or above;

·                Deal with your enquiries and requests;

·                Send service-related communications, including announcements and administrative messages such as order confirmation;

·                Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;

·                Send you marketing communications (including e-mails, SMS, MMS, instant messaging and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);

·                Conduct market research, analysis and demographic studies, together with de-identified personal information, to analyse, profile and monitor customer patterns so that we can continuously improve the services we provide to our customers;

·                Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure;

·                Understand how our Platforms are used so that we can continuously improve our Platforms and services and other offerings;

·                Conduct indirect and/or direct user profiling for the purposes of improving the services we provide to our customers and, where we are permitted to do so in accordance with applicable laws or we have obtained your consent to do so, sending you marketing information on our products and services which may be of interest to you (please see the “Your choices” section below for further information about how you can control these updates);

·                We will share or transfer your personal information in the occasions and by means as described in the section headed “Sharing and transferring your information” below; and

·                We will seek your approval in advance when we collect or use your personal information for other purposes not specified in this Privacy Policy.

Cookies and other information that we automatically collect

Like most platforms, Vacheron Constantin logs IP addresses and uses cookies and similar technologies that allow us to recognise you, to achieve better security and fraud prevention purposes, and to customise your experience, and provide us with information about the way our visitors access our Platforms. You can find out more about how we use cookies and related technologies below.

What is a cookie?

Cookies are text files, containing small amounts of information, which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used. Cookies will tell us, for example, whether you have visited our Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

There are two broad categories of cookies:

·                First party cookies, served directly by Vacheron Constantin to your computer or mobile device. They are used only by Vacheron Constantin to recognise your computer or mobile device when it revisits our Platform.

·                Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognise your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time. Vacheron Constantin uses both 'session cookies' and ‘permanent cookies’. Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognise your computer or mobile device when you open your browser and browse the internet again.

What cookies does Vacheron Constantin use?

The Platform serves only the following types of cookies to your computer or mobile device:


Type of Cookie


Cookies necessary for essential purposes

These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.

Functional Cookies

These cookies are set as required to provide a specific feature or service that you have accessed to or requested. These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform.

For example, some of these cookies enable us to display our Platform in the proper format and language, product or other platform preferences.  They also allow us to authenticate and verify your transactions, and to preserve the contents of your online shopping bag when shopping with us online.

Performance Cookies

These cookies are used to collect information about how visitors use and interact with our Platform.

The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform.

We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.

Advertising Cookies

When you visit our Platform or click on advertisements or promotional areas on the Platform these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion.

They are usually placed by advertising networks with our permission. They remember that you have visited a platform and this information is shared with other organisations such as advertisers. 

Social Cookies

These cookies enable users to share pages and content through third party social media and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.

How to control or delete cookies

We use non-essential cookies on the basis of your consent. You have the right to withdraw that consent and refuse the use of cookies at any time and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platform.

You can set your cookies preferences by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).

IP addresses

We will collect information about your computer or mobile device, including where available your IP address, operating system, log-in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We will anonymise and share this information, which cannot identify you, with advertisers, sponsors or other businesses.

[Wi-Fi usage]

[If you register for our free Wi-Fi service at our stores or events, we will collect certain information about your device, including MAC or IP address, connection date and time and the location(s) at which you connected to our Wi-Fi service, for the purpose of providing the Wi-Fi service to you. When you connect to our Wi-Fi service you may be directed to our Platforms and we may collect and process information using “Cookies”. You may refuse to such collection by not connecting to our Wi-Fi routers in our stores or events.]

Location information

We collect and use information about the device you are using to connect to our online services, including services on our site, application or any interactive content. This information typically includes the type of device you are using, your internet browser, your location or the application running on your device. Your device will have settings that allow you to turn off these location services should you no longer wish to benefit from them. When you enter in a store or attend an event, we may also use technologies that connect to the functionality on your device (typically your mobile phone) such as Bluetooth and GPS and collect information based on Wi-Fi and other in-store technologies.

Please note that information you voluntarily share or even publicly share while using our services may involve personal information or even sensitive personal information about yourself or others. Please be careful about any such sharing of information when using our services.

Information collection by third parties

a.     Third parties for Software Development Kit (“SDK”) or Application Programming Interface(“API”)

In order to facilitate the account verification, the online payment and booking delivery service, or to withdraw map data, we may incorporate third party’s services within this Platform, and such third party may directly collect from you some data out of our control. We will mark such services/functions as “provided by third party”, and also require such a third party to obtain your consent and to respond to your requests in accordance with applicable laws.

b.    Third parties for advertising

The Platforms use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which are based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested in.

Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect.  The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed “How to control or delete cookies” above. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

For the list of the third parties in this section, please see Exhibit 1.

Sharing and transferring your information

Without your express consent, we do not share personal information about you with other people or non-affiliated companies except under the following circumstances:

·                we will disclose your personal information to third party service providers entrusted by us to process personal information for the purposes of providing online and other payment services, handling credit checks and fraud prevention, and any other services required in order for us to use your information for the purposes specified in the section entitled “Information you provide us and how we use it”. We will use reasonable efforts (e.g., through contractual arrangements and regular reviews of security impact assessments) to ensure that the entrusted third parties have adequate data security measures in place to protect your personal information and only process the information for the entrustment purposes;

·                we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect the severe legitimate rights of us or of any third party, in which case we are not obliged to seek your prior consent;

·                we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will notify you in accordance with the law, and use reasonable efforts to try to ensure that the entity to which we transfer your personal information continue to perform its responsibilities and obligations as a personal information controller and, if it changes the purpose of use, seek your express consent again before any such uses; and

·                we may also share aggregated or anonymised information that does not directly identify you.

Cross-border transfers

All of your personal information specified in the section headed “Information you provide to us and how we use it” above, including the sensitive personal information, we collect, may be, based on business needs, transferred to, stored and processed in places outside of Mainland China such as Hong Kong SAR, China, Switzerland and the European Union in accordance with local laws or in any country or region where one or more of our affiliated group companies, or third party service providers, are located or maintain facilities. For the countries and regions of our affiliated group companies located outside of Mainland China, please visit The transferred information will be retained at each transferee until the earlier of the achievement of such purpose for such transferee, and the cancelation of your account. Prior to such cross-border transfers, we will (1) conduct proper security assessment; (2) be certified by a specialized institution in accordance with the provisions of the State Cyberspace Administration in respect of the protection of personal information; or (3) conclude written agreements with the overseas transferee specifying rights and obligations and supervise the overseas transferee’s processing of personal information to ensure that the overseas transferees’ processing meets the standards for protection of personal information and they only process the data within the authorised scope. While other countries/regions may not have the same standards of data protection as those within your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Policy

Protecting your information

We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We take all reasonable measures so as to ensure that only the information necessary, appropriate and relevant to the purposes laid out in the Privacy Policy is collected, used and shared. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We will stop using or delete your personal information upon your request, or anonymize your personal information. We have appropriate technical, encrypted, anonymous and organisational physical, electronic, and procedural safeguards (e.g., TLS, SSL) to protect the personal information that you provide to us against unauthorised or unlawful processing, damage to the data integrity, and against accidental loss, damage or destruction. We have established a designated management system, process and organization to ensure information security. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else. We may convert your personal information into statistical, aggregate or other de-identified information so that you cannot be identified and such personal information will be used for research and analysis. We ensure data security during the transfer, storage and backup process of personal information, and regularly conduct security audit.

If unfortunately, any data leakage or distortion happens, we will stick to the applicable laws and take all reasonable countermeasures and remedial measures in our emergency plan to minimize the effect on your lawful interests, including informing you of such accident and the corresponding advices to you.

Your choices

Access and correction: Unless applicable law prohibits or limits you to do so, you have the right to ask for access to any personal information that we hold about you in our records, or to correct or contact us to help you correct any inaccuracies and to update any out-of-date information.

Deletion: You have the right to request the erasure of your personal information we collected, if our collection or use violates any applicable law or against your consent, or if you wish to cancel the registration or no longer use our Platform, or our Platform no longer serves you. We would like to note some information is indispensable to some functions on this Platform, if such information is deleted, the corresponding functions will turn inactive. After you cancel your registration with us on this Platform, we will delete your personal information or anonymize it as required by the applicable laws. However, we may retain other information collected through this Platform, including transactions information such as payment records, logistics and express delivery, return, replacement and after-sales services, risk assessment reports and handling records, which may contain your personal information, within certain period of time after you cancel your registration, in order to comply with our obligations as prescribed under the applicable laws and regulations. Please note that your request to cancel your registration with us in this Platform does not affect your registration with us in other Platforms, unless you request to cancel all your registration with us in all our Platforms.

Changes: You have the right to object to or withdraw your authorization to us processing your personal information. However, the corresponding functions at our Platforms may accordingly turn inactive for you, and our processing prior to your revocation will remain unaffected. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status), or to shut down some customized promotion information. If you wish to exercise any of these rights, please write to us at the address listed below.  You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Vacheron Constantin marketing e-mails. We will respond to your requests within a reasonable time period, no later than 30 days thereafter. Once you withdraw your authorization, we will no longer process your personal information. Your decision to withdraw your authorization will not affect any of our previous processing of personal information based on your authorization.

Retention: We will only keep your information as long as necessary to serve the purposes laid out above or by applicable laws. We may need to retain certain personal information even once a customer account has been closed or deleted to enforce our terms, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving Vacheron Constantin updates for the purpose of ensuring we can continue to contact you further. Should you wish to cancel your account or otherwise unsubscribe from our Platforms, unless local legislation requires a different retention period, we will delete or anonymize your information and have the overseas transferees delete or anonymize the same within a reasonable period (subject to any local law requirements) upon receipt of your request. Your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced.


In commercial activities, we assume that you have the appropriate capacity for civil conduct. We understand the importance of safeguarding the personal data of minors. The Platforms are not directed at anyone who we know to be under the age of 14, nor do we collect any personal information from anyone who we know to be under the age of 14. We may collect your birthday information to verify whether you are underage. If you are under the age of 14, you should not use the Platform and should not submit any personal information to us. In case we find that you are under the age of 14 but you submit your personal information to us, we will terminate services to you (including account cancelation) and delete such personal information as soon as possible. If you are above the age of 14 but under the age of 18, we may request that your parents or other guardians read this Privacy Policy carefully and you may only use our services or provide information to us with the consent of your parents or other guardians.

Contact us

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal information we hold about you or to unsubscribe from any further e-mail marketing communications. We may first ask you to prove your identity and then handle your request within reasonable period no longer than 30 days.

Unless you make unreasonably repetitive or unreasonably burdensome requests, our responses to your requests will not charge you in any way.  And, we may reject your request if it violates confidentiality of business secrets, abuses your rights, involves malice, or conflicts with social welfare, public security, other persons’ legitimate interests, or our obligations under applicable law.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us at:

Tel.: +41 (0)22 930 2005



Exhibit 1 Third Parties


SDK name

Types of Personal Information


Name of Recipients

Privacy Policy link

Gaode Map

Location info, device IP, network info

GPS, declaration of activity area

AutoNavi Software Co. Ltd.

Baidu Map

Location info, device IP, network info

GPS, declaration of activity area

Beijing Baidu Netcom Science and Technology Co., Ltd.

Tencent Location Service

Location info, device IP, network info

GPS, declaration of activity area

Shenzhen Tencent Computer System Co., Ltd.


Device IP, network info


Alipay (China) Network Technology Co., Ltd.

China Unionpay Merchant Services

Device IP, network info


China Unionpay Merchant Services Co., Ltd.

WeChat SDK

Device IP, network info, transaction info

Payment, WeBoutique transaction, WeChat content sharing, chatting

Shenzhen Tencent Computer System Co., Ltd.

WeChat@Work SDK

Device IP, network info

Payment, WeBoutique transaction, WeChat content sharing, chatting

Shenzhen Tencent Computer System Co., Ltd.


Device IP, network info, transaction info

Tmall store transation and info sharing

Zhejiang Tmall Network Co.,Ltd., Zhejiang Tmall Technology Co., Ltd.