Julho 2014

VACHERON CONSTANTIN ON  THE PONTE VECCHIO IN FLORENCE

Vacheron Constantin has chosen Florence for its new location in Italy synonymous with the finest craftsmanship. Ponte Vecchio is not merely a worldwide icon for Italy: the bridge has been reserved for the workshops of goldsmiths and jewellers since 1593 by order of Ferdinando I de’ Medici.

Vacheron Constantin’s symbol, the Maltese Cross, now stands out beneath the tabernacle fresco painted by Giovanni da San Giovanni in 1592, the only painted work to decorate the bridge. The space is tiny, like all those built on the 14th-century arches of the bridge, and it offers a concentration of some marvellous works, the result of long-acquired experience: watches in which the value of the workmanship is as great, if not greater, than that of the precious materials used.

The protagonist of Vacheron Constantin’s presence on the Ponte Vecchio is the Cassetti family, which has always had an interest in the finest watches, carefully selecting brands to offer its clients; its strict evaluations have enabled it to create a solid reputation and form a point of reference for connoisseurs and watch lovers.

It has been decided to create a precious niche with a refined setting on the Ponte Vecchio site. The elegant shop has been refurbished with the finest materials, and aims to constitute the new meeting place for enthusiasts and collectors of Haute Horlogerie. The inauguration of this welcoming space represents a further strengthening of the brand’s presence in Italy, which since the start of the 18th century has been one of the countries that most appreciates the finest watchmaking and greatly contributes to the brand’s development.

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An elegant location dedicated to enthusiasts and collectors of Haute Horlogerie.

An elegant location dedicated to enthusiasts and collectors of Haute Horlogerie.

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An elegant location dedicated to enthusiasts and collectors of Haute Horlogerie.

An elegant location dedicated to enthusiasts and collectors of Haute Horlogerie.

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Vacheron Constantin stands out beneath the tabernacle painted in fresco by Giovanni da San Giovanni...

Vacheron Constantin stands out beneath the tabernacle painted in fresco by Giovanni da San Giovanni in 1592.