As its patron, Vacheron Constantin supports the work of the Instituto Criar. This association, founded in 2004, was born of the observation of Luciano Huck, television host, of the lack of structures offering apprenticeships in broadcasting, a sector that is growing strongly in Brazil.
Each year, this institute offers a one-year course to 150 socially and economically vulnerable young people. The goal is to help these young people obtain employment, attain independence and express their world vision through access to culture in all of its diversity.
The socio-cultural workshops in which these 150 students participate each year offer them a chance to specialize through technical workshops like staging design, production, lighting, interactive video, hairdressing and makeup, publishing, costume design, computer graphics, audio and animation.
In Portuguese, the word “criar” has two meanings: to create and to educate, two values that have always been dear to Vacheron Constantin since its foundation in 1755. This is why, in 2012, Vacheron Constantin decided to offer special support for the institute’s “Creativity” workshop and to invite a teacher and his or her student to visit its manufacture and share their vision of this unique relationship that is created between a teacher and his apprentice during the teaching process.