2008 - Successive Quai de l’Ile launches in Germany and Austria
On 4 November 2008, Vacheron Constantin and its Munich ambassador, Wempe, on Maximilianstraße, invited over 60 VIP’s, clients, journalists and friends of the brand to celebrate the official German launching of the Quai de l'Ile at the Skylounge on the top floor of the contemporary Telecom building in Munich. The guests were driven there in a luxury, chauffeur-driven limousine and, while they were sipping their cocktails, were able to appreciate the breathtaking view over the rooftops of Munich. Christian Selmoni, Vacheron Constantin’s Product Marketing Director, was accompanied in his presentation by Roger Pfund, the internationally-recognized designer and expert who designed the Swiss passport and played an important role in designing the first sophisticated transparency effects and the security printing for the dials on the Quai de l’Ile watches. The guests were also given technical information about the development and creation of the collection that they were able to discover for themselves when they designed their own personalised watches using an interactive design tool.
On 12 November, in Münster, north Rhine-Westphalia, Vacheron Constantin and its ambassador Freisfeld organised an evening for over 80 VIP’s and friends of the brand to celebrate the official presentation of the Quai de l'Ile. It took place at the former fire station, “alte Feuerwache”. This extraordinary building belongs to one of Münster’s most celebrated citizens, the publisher Mr Hölker, who has kept the original interior. This gave the event a lot of atmosphere.
On 20 November, Vacheron Constantin and its ambassador Bücherer celebrated the Quai de l'Ile in Frankfurt. Over 40 guests were invited to the event, which was held in a most unusual place, Frankfurt Airport’s private club. Usually reserved for statesmen, members of royal families and other passing dignitaries, it reflected perfectly the contemporary hi-tech side of the new collection. The presentation took place on the ninth floor, which overlooks the main runway of one of the world’s largest airports. This elegant and cosmopolitan setting was the perfect venue for the guests to discover the Quai de l'Ile watches and design their own personalised model.
28th of November in Vienna, 120 guests of Wempe and Hübner celebrated the introduction of Quai de l’Ile on the Austrian market. On the 21st floor of the event location “Wolke 21”, Mr Juan-Carlos-Torres - CEO of Vacheron Constantin - Mr. Hübner - Owner of the Ambassador Hübner - and Mr. Pelz - Managing Director of the Ambassador Wempe Vienna, welcomed the guests who enjoyed not only the beautiful view over the illuminated city of Vienna, but also the animated Quai de l’Ile films that were shown during the cocktail.
- The Freisfeld family with Mr and Mrs Hölker
- Guests designing their own watch
- Mr. Knop, Vacheron Director for Northern Europe, presenting the new Quai de l´Ile collection
- Guests sharing their own experience
- Mr. Hübner, Owner of the retailer Hübner, Mr. Torres, CEO of Vacheron Constantin and Mr Pelz, Managing Director of the retailer Wempe