Vacheron Constantin receives an award from the Florens foundation for its commitment to the promotion and protection of artistic crafts
During “Florens 2012” -the international Biennial Cultural and Environmental Heritage Week- Vacheron Constantin CEO Juan-Carlos Torres was awarded the Florens prize by the President of the Foundation of the same name, Giovanni Gentile, and the Foundation’s vice-president, Mauro Fancelli, during a convention on Artistic Crafts organized by the Cologni Foundation for Artistic Craft Professions.
The prize, awarded this year to ten international personalities for their commitment to Artistic Crafts, is a token of recognition for a man who for years has been committed, both personally and on behalf of the company he manages, to supporting the world of Art and Culture, the key to passing on expertise.
Building on over 250 years of uninterrupted activity, Vacheron Constantin senses a duty to bind successive eras together by perpetuating time-honored and sometimes forgotten forms of craftsmanship. Behind the skills passed on from generation to generation lie human challenges that artisans take on daily by combining their talents, which Vacheron Constantin unceasingly promotes by continuing to practice and share the artistic crafts. In order to develop these exceptional crafts, the watchmaking manufacturer has created a collection called Métiers d'Art. Each limited edition pays tribute to one or more skills linked to watchmaking. Today, in the very heart of the Manufacture, a gemsetter, a guillocheur, an engraver and an enamelling artist continue to exercise their talents, sometimes jointly.
Vacheron Constantin’s commitment is expressed through its collaboration with other well-known institutions across the world such as the European Artistic Crafts Days and the Cologni Foundation for Artistic Craft Professions. Last April, at the European Studies Days on the Artistic Crafts, Vacheron Constantin launched the Cercle 250, an international body bringing together corporate patrons that have been in business for 250 years and are keen to preserve and extend the influence of the priceless heritage represented by artistic crafts.