Vacheron Constantin inaugurates a new boutique in Lucerne

november 2012

The new Vacheron Constantin Boutique in Lucerne, Kapellplatz 10

Vacheron Constantin has chosen Lucerne, a city of culture, history and design, as a flagship location in German-speaking Switzerland for its brand-new boutique. This warm and intimate setting is designed to offer a full immersion into the world of a company combining tradition with dynamic creativity.

Echoing the Maison Vacheron Constantin located “En l’Ile,” a small island in Geneva on the shores of Lake Léman, Vacheron Constantin naturally also establishes a presence in Lucerne, the town on the Four-Cantons Lake. It is within this exceptional setting, at 10 Kapellplatz, that a new boutique bearing the colors of the brand with the Maltese Cross officially opened on November 8th, 2012. This sophisticated boutique offers customers a cozy and luxurious atmosphere in a discreet space composed of two floors offering a total 120 sq.m. surface area, with the ground floor housing the boutique itself, and the upper floor reserved for a VIP lounge.

Until the end of January 2013, six pocket watches dating from 1825 to 1994, all belonging to the precious Vacheron Constantin heritage collection and depicting magnificent miniature painted Swiss landscapes, will be presented. Magnificently adorned using line or copperplate engraving, champlevé enamel, joue slanted-curve etching and miniature painting techniques, these remarkable timepieces provide a unique opportunity to enjoy a close-up look at the artistic crafts that Vacheron Constantin is committed to preserving.

Address: Kapellplatz 10, 6004 Lucerne, Switzerland

Grand Opening: From left to right: Heinz Forrer, Managing Director of Vacheron Constantin Switzerland; Patrik König, Embassy CEO (Retailer); Juan-Carl...

Grand Opening: From left to right: Heinz Forrer, Managing Director of Vacheron Constantin Switzerland; Patrik König, Embassy CEO (Retailer); Juan-Carlos Torres, Vacheron Constantin CEO; Peter Bucher, Economic Affairs Commissioner for the city of Lucerne.

1850 round, enamelled miniature pocket watch featuring the William Tell Chapel in Sisikon along Lake Lucerne in Switzerland.

1850 round, enamelled miniature pocket watch featuring the William Tell Chapel in Sisikon along Lake Lucerne in Switzerland.

Women’s commemorative pendant model, made for the 1901 Lucerne “Schützenfest” (marksman’s festival)...

Women’s commemorative pendant model, made for the 1901 Lucerne “Schützenfest” (marksman’s festival) and representing the city’s fortifications in enamel.