Celebration of the latest boutique grand opening in Seoul

July 2013

Celebration of the latest boutique grand opening in Seoul

Last month, Vacheron Constantin celebrated the grand opening of its new boutique in Avenuel, Lotte Department Store in Seoul. The event was attended by Mr. Julien Tornare, Asia-Pacific Managing Director of Vacheron Constantin; Ms. Lee Sangjung, Korean Brand Manager of Vacheron Constantin; Mr. Wanshin Lee and Ms. Joanne Kim, Directors of Lotte Avenuel and the Swiss Ambassador Mr. Jorg Al. Reding.

The sheer sight of the exquisitely finished boutique’s exterior produces an overwhelming impression upon a visitor, exuding elegance and grandeur befit to the unique status enjoyed by the brand in the history of watchmaking. By a marvelous chandelier light on the central ceiling, guests are led into the interior where a noble touch of embracing soft color emanates a warm and comfortable atmosphere. The Boutique also proposes a private space to offer clients a personalized service.
Mr. Julien Tomare emphasized the significant role of the boutique in serving the most discerning clients in Korea and revealed high expectations and confidence for the growing local market. “Although Haute Horlogerie enthusiasts know us well, it is worthwhile recalling a few facts: Vacheron Constantin is the world’s oldest watch manufacture and since 1755, our Maison has been proudly promoting workmanship by designing, developing and producing exceptional timepieces that combine technical research, inspired designs and peerless finishing.”

On the occasion of the grand opening, a special demonstration by a Swiss watchmaking artisan was performed within the generously proportioned 70 square meters boutique. High complication timepieces including the latest minute repeaters and exclusive boutique models were on display for preview. After relishing the boutique exhibition, the guests were invited to an exclusive gala dinner at Pierre Gagnaire a Seoul, a Michelin 3-Star restaurant which opened in 2008. Authentic French cuisine was awaiting the guests, with an original menu created by Chef Pierre Gagnaire, reinforcing the shared values of “the pursuit of creativity and a passion for art”. The evening culminated with the performance of jazz musicians whose breezy tunes gracefully helped the event reach its climax.

Address: Vacheron Constantin Avenuel Boutique
2F, Avenue L, 130, Namdeamunro 2-ga, Jung-gu, Seoul
 

The facade of the new Lotte Avenuel boutique in Seoul

The facade of the new Lotte Avenuel boutique in Seoul

Gala dinner at Pierre Gagnaire a Seoul, a Michelin 3-Star restaurant

Gala dinner at Pierre Gagnaire a Seoul, a Michelin 3-Star restaurant

Ribbon cutting : Mr. Wanshin Lee , Director of Lotte Avenuel ; Ms. Lee Sangjung , Korean Brand Manager of Vacheron Constantin; Mr.   Julien Tornar...

Ribbon cutting : Mr. Wanshin Lee, Director of Lotte Avenuel; Ms. Lee Sangjung, Korean Brand Manager of Vacheron Constantin; Mr. Julien Tornare, Asia-Pacific Managing Director of Vacheron Constantin; Jorg Al.Reding, Swiss Ambassador and   Ms. Joanne Kim, General Manager of Lotte International Fashion Team.

Special Demonstration by a Swiss watchmaking artisan

Special Demonstration by a Swiss watchmaking artisan